Karl Lagerfeld Quotes

Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform.

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Advertisers also know that humor can help bond us to their product.

You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.

Hi, Billy Mays here for...

Time flies so quick. I remember my second year in business when Bullocks Wilshire did a whole window of my white dresses. I was so excited, I went there at night and took pictures.

When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. Those are the moments where you say, 'We've hit it. We've nailed it.'

Commercials capture your attention, that's all.

Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.

Marketing is a contest for people's attention.

Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.