Dylan Lauren Quotes

When I look at a Ralph Lauren store, it is not a store: it's an experience.

Sephora's business is really smart and clever - I'm all for anything that gets people up and out and into the social experience of shopping.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

I loved the fact that if you put goods on the floor, you could watch them sell.

When you enter a Ralph Lauren store, it's almost cinematic, as though you're walking through someone's home.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one?'

Brands must become architects of community.

I think we can bring a new retail language to Rockefeller Center that would really change Midtown.

Did I shop Kmart for clothing? No, I didn't. But I loved that I could be totally involved in the hangtags, the buttons, the commercials and with the designers. Something in my head said 'Yes.' I was adventurous.

Like Disneyland, luxury retailers have long had to figure out how to overcome customers' natural inertia. Unlike less pricey stores, they tend not to attract idle browsers who make impulse purchases.

I'd like to put together a think tank of people - economists, futurists, city planners, a few department-store people - to discuss reinventing the department store.

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.

At HSN, the experience we create are a significant point of differentiation.

I don't have a problem to say I am a good merchandiser, because I love objects.

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

What's crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service - and 'theatre' is a must.

When I opened Chanel in London, they were happy. People would go, 'Oh, I just came in to see it. It's so beautiful.' And you leave with a positive attitude toward the brand. Now, you don't really get that online. You don't go, like, 'Wow.'

We at Hoods Up aren't just about celebrities. I am a huge fan of a lot of artists and actors, although I don't feel it is necessary to put it on them to help sell the brand. It would an honor if anyone were to wear it, celebrity or not.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I am crazy for good branding and really admire companies that get it right.

A lot of stuff that I'm involved in is about branding.

I worked at Bergdorf Goodman doing interior decoration.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?