Store Design Quotes

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

When I'm doing a store in a country, I always like to consider the concept of the country and the city.

The store experience must become a performance, with the energy and precision of a Broadway play.

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

In response to the making of DSMNY, a change in the Chelsea store became necessary. My flagship stores always have to lead the way.

This is my hobby: growing stores, adding stores. It's fun.

I worked at Bergdorf Goodman doing interior decoration.

I think by my father owning a store, I was definitely aware of the commercial aspect of selling clothes. His shop was a place I enjoyed spending time in as a boy, so I learned things almost by osmosis at times, by literally just being around all the action and not really despite myself.

In 2004, we opened our first store in Manhattan. I installed a big window so people could see me making the chocolates. That store cost $1.8 million. It has a 45-foot-long chocolate counter and a hot chocolate bar made in Louis XVI style because that's when chocolate arrived in Europe.

You notice how they always put the fruit and veg at the entrance to the supermarket? You go in thinking 'this is a fresh shop, everything in here is FRESH! I will do well to shop here'. You never go straight to the bit with the toilet paper, loo brushes and such do you? You'd think 'this is a POO shop! Everything in here is themed on POO!

The notion of Victoria should be a ladies' paradise. If men like Victoria's Secret, that's kind of a bonus, but in my imagination they should feel uncomfortable when they're in the store, if there's no mahogany paneling, there's nothing that's welcoming. This is a ladies' paradise. And that thinking goes into the design of the store, the fitting rooms, the fabric, the display. It's all from the lady's point of view. It has nothing to do with men.

Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you.

I'd like to put together a think tank of people - economists, futurists, city planners, a few department-store people - to discuss reinventing the department store.

Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store.

My company is an extension of me, so when I designed my stores I wanted people to feel that they were in my home.

When I'm doing a store in a country, I always like to consider the concept of the country and the city. Ask what are the clothes of the city, what does this city represent for me?