Eddie Izzard Quotes

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

I loved the fact that if you put goods on the floor, you could watch them sell.

I'd like to put together a think tank of people - economists, futurists, city planners, a few department-store people - to discuss reinventing the department store.

Visiting stores and testing products is one of the critical elements of the analyst's job.

We're all subject to the daily pressures of consumer persuasion.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.

People will steal it if you don't make it easy to buy it.

The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.

If you do something really cognitively demanding, like buying furniture, it turns out buying furniture is one of the most difficult things we do. Go into a furniture store and look at a sofa.

I'm also looking for the psychological elements that fuel commodity culture. For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back to the product again and again. Sometimes, this process is both rational and irrational.

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

There's plenty of great stuff out there. I think it's just what we do is we all spend our allowance on the thing that we're told is going to be the big event, and sometimes the big event is disappointing.

The customer rarely buys what the business thinks it sells him.

Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

Advertising signs: they con you into thinking you're the one That can do what's never been done That can win what's never been won Meantime life outside goes on all around you

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

It did what all ads are supposed to do: create an anxiety relievable by purchase.

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

A man with an obsession is a man who has very little sales resistance.

But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.