Gary Vaynerchuk Quotes

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

Humans have a tendency towards short-term thinking.

I base a lot of decisions on my gut, and going with an independent label was a good one.

Economists don't usually make good speculators, because they think too much.

We are divided between those who think with their heads and those who know with their heart. Consider Harriet Miers. If you think about Harriet Miers, of course her nomination is absurd. But the President didn't say he thought about his selection. He said this: "I know her heart." Notice how he said nothing about her brain? He didn't have to. He feels the truth about Harriet Miers.

In such doubtful matters, where you have to work as a pioneer, you must be able to put some trust in your intuition and follow your feeling even at the risk of going wrong.

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.

Follow your heart. It rarely leads you astray. It's thinking that gets us into trouble.

What I've found is there is no barometer that allows you to chart when you're oversaturating a desire. You're left really trying to respond on a gut level, because by the time you might do research, it's already too late. There's also a healthy tension between what are very sound business objectives and a very amorphous desire to preserve what's special.

Sometimes the best decisions in life are on the spur of the moment. So I generally try to do what I think is right. And sometimes I make mistakes.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

Intuition, like the rays of the sun, acts only in an inflexibly straight line; it can guess right only on condition of never diverting its gaze; the freaks of chance disturb it.

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Lucky risk takers use hindsight to reinforce their feeling that their gut is very wise. Hindsight also reinforces others' trust in that individual's gut.

If you don't pursue what you think will be most meaningful, you will regret it. Life is long. There is always time for Plan B. But don't begin with it.

I think it's not a question of why, more a question of why not.

I like to buy things I can understand. I do a lot of research on things.

This idea of anticipation is key to investing and to business generally. You can't wait for an opportunity to become obvious. You have to think, "Here's what other people and companies have done under certain circumstances. Now, under these new circumstances, how is this management likely to behave?"

When you are thinking something, you have the feeling that the thoughts do nothing except inform you the way things are and then you choose to do something and you do it. That's what people generally assume. But actually, the way you think determines the way you're going to do things. Then you don't notice a result comes back, or you don't see it as a result of what you've done, or even less do you see it as a result of how you were thinking. Is that clear?

Foreign policy is a little bit like a guy who goes to Las Vegas. If you win too much, then you eventually bet the mortgage. You start to think you are infallible.

I think I feel more like you're an actor for hire and you take the jobs you want to take, obviously, and some pay well and some don't pay well at all but you go on a gut feeling and it's all a big adventure.

How should the best parts of psychology and economics interrelate in an enlightened economist's mind?... I think that these behavioral economics...or economists are probably the ones that are bending them in the correct direction. I don't think it's going to be that hard to bend economics a little to accommodate what's right in psychology.

The whole business is the crudest sort of stratagem, since we have no way of foreseeing it to the end. It is a mere paying out of rope on the chance that somewhere along the length of it will be a noose.