Consumer Decision Making Quotes

When consumers do not take full advantage of efficiency gains, it is because they are weighing other factors that influence their decision making. When the federal government arbitrarily places one of those factors over others, it makes consumers worse off.

It's almost as if we have two lobes in our brain. There's the consumer and investor mode, and we're doing better and better at that lobe. But at the producer and seller mode, we have to work harder and harder. And the better we do as consumers and investors - the easier it is for us to choose something better, to exit every commercial relationship - the harder we have to work as sellers and producers. One follows from the other.

Treat all economic questions from the viewpoint of the consumer, for the interests of the consumer are the interests of the human race.

Commerce is the agency by which the power of choice is obtained.

The real bosses in the capitalist system of market economy are the consumers. They by their buying and by their abstention from buying decide who should own the capital and run the plants. They determine what should be produced and in what quantity and quality. Their attitudes result either in profit or in loss for the enterpriser. They make poor men rich and rich men poor. They are no easy bosses.

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.

It is not the fault of the entrepreneurs that the consumers,the people, the common man,prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else

A person buying ordinary products in a supermarket is in touch with his deepest emotions.

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

The market and the consumer and idea trump the system.

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

We're all subject to the daily pressures of consumer persuasion.

They (food companies) are putting $36 billion into directing those choices. And their methods are very effective.

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

A salesman called on my wife the other day and tried to sell her a freezer. You'll save a fortune on your food bills, he promised. I can't tell you how much you'll save. It'll be tremendous. Said my wife: I'm sure you're right, but we're already saving a fortune with our new car by not taking the bus. We're saving a fortune with our new washing machine by not sending out the laundry. We're saving a fortune with our new dishwasher by giving up the maid. The plain truth is that right now we just can't afford to save any more!

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.

I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.

People internalise marketing.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.