Richard Branson Quotes

I don't think I ever take huge risks, though I'm not scared of doing so.

Entrepreneurs love to view risk as binary. The more you put on the line, the greater the potential for reward.

You can't be successful in business without taking risks. It's really that simple.

The more men have to lose, the less willing are they to venture.

Playing things too safe is the most popular way to fail.

I'm brave to say that I won't take this sort of risk.

An entrepreneur assumes the risk and is dedicated and committed to the success of whatever he or she undertakes.

If you're not a risk taker, you should get the hell out of business.

For small businesses trying to figure out how to get big, I would say you are going to have to take some risks. And I think that is what shuts off most people. They are not willing take the risk.

Some people revel in taking risks, and some go through life taking no risks at all.

Nine out of ten businesses fail; so I came up with a foolproof plan - create ten businesses.

Playing it safe is the riskiest choice we can ever make.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Given the same amount of intelligence, timidity will do a thousand times more damage than audacity

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

I love the business of business; I love the risk raking.

There is nothing more imprudent than excessive prudence.

There's no such thing as a cautious creative.

Risk-taking is my thing... I think of my company as my chip stack.

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

Business is all about risk taking and managing uncertainties and turbulence.

I've become a less brave traveller since I became a dad, but in the past I was more foolhardy than brave.

If we insist on being as sure as is conceivable... we must be content to creep along the ground, and never soar.

I used to be such a daredevil but now I'm much more cautious.

I view risk-aversion as crippling America in many ways.