Jason Fried Quotes

When you've got a great business going, you go open another and take the risk of losing the whole thing. It's fun!

I am a great believer that the risk should reflect the reward.

You can't be successful in business without taking risks. It's really that simple.

I love the business of business; I love the risk raking.

Most people have an aversion to risk, my college economics professor told me. Which means they have to be rewarded to take on that risk. The higher the risk, the higher the possible payout has to be for people to jump.

I feel like when there's more on the line and there's more risks, that means there's more reward.

The higher the risk, the higher the reward.

I'm generally risk averse, and most great entrepreneurs I know are as well.

Risk-taking is my thing... I think of my company as my chip stack.

And people who take risk intelligently can usually actually make a lot more progress than people who don't.

Basically if you study entrepreneurs, there is a misnomer: People think that entrepreneurs take risk, and they get rewarded because they take risk. In reality entrepreneurs do everything they can to minimize risk. They are not interested in taking risk. They want free lunches and they go after free lunches.

If you're not a risk taker, you should get the hell out of business.

For small businesses trying to figure out how to get big, I would say you are going to have to take some risks. And I think that is what shuts off most people. They are not willing take the risk.

For me, the risks in terms of opening that brewpub were fairly high. I put my house up as collateral, I invested the liquid money I had and two years of my time to get it over, but that's really not much of a risk for what the potential reward was if it worked.

If you want to avoid all risks, soon you will have no risks to worry about.

We all get into business, and we take a risk in terms of putting capital.

One reason why entrepreneurs are admired is that they often take on a degree of risk in launching a new business.

In the media business and as a creative executive, if you don't take risks, you're dead in the water. Calculated risk-taking is essential for success.

My whole business philosophy is based on a risk-reward ratio. But it's got to stack up. If it doesn't, don't do it. You might as well go to a casino.

Being an entrepreneur is not for the faint of heart. It is a high-risk, high-reward proposition.

True entrepreneurs have to really forego almost everything; they have to put it all on the line.

If you want the most reward you have to take the most risk.

I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.

You can't run a business without taking risks. The brave may not live forever - but the cautious do not live at all!

Just taking risks for risk's sake, that doesn't do it for me. I'm willing to take risks that I think are worth it, and I've worked so hard to make sure that I survive.