Ted Sarandos Quotes

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

If you can build a Facebook page and channel the audience to your website, you can generate revenue via PPC advertisement networks like Google Adwords, Taboola, Yahoo! Bing Network, AdRoll, 7Search, etc.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

There are only two companies in the world that can help me. That's Facebook and Google, because they are going to make me the largest digital network in the world, which is my goal.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Google never knew how successful key words would be. Facebook didn't know how successful Zynga would be.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.

The power of digital distribution over physical retail outlets is you have a chance to create a global audience.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

It's a lot of work to sell one thing on the Internet.

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.

Advertising is the life of trade.

A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.

What played to what had been a relative weakness for us-this was exploding overseas as well, and we had to scramble to mount some reach and get into places and be competitive on the ground.

I am interested in communicating with the world by selling to many people.

Ukrainian business must really embrace global competition. We need to understand that competition for resources and clients is not with competitors from across the street or from another city, but with millions of businesses around the world.

The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.