Mark McKinnon Quotes

People buy products if they're better.

People don't like to be sold, but they love to buy.

People want to connect with what they're purchasing.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

I am the world's laziest shopper, but very rarely have I had to take anything back.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.

I believe in emotional branding.

When you focus on the consumer, the consumer responds.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

Not every Apple product makes a big enough difference to me to get instantly, although many do.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

The strength of brand loyalty begins with how your product makes people feel.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.