Jeff Bezos Quotes

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

I want 100 percent of customers to like MyPillow and 100 percent of people to be taken care of. If you help someone, they tell two people, they tell 20 people, they tell 200 people, and the money takes care of itself.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.

Word of mouth is everything.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

All companies that grow really big do so in only one way: people recommend the product or service to other people.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The well-satisfied customer will bring the repeat sale that counts.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

We have a relationship with our customer, and that relationship translates into sales.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

I am convinced that if you serve great value, people will come to you.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

What we know about the destination resort business is clearly established. But it's all about one thing, and one thing only. All of the razzmatazz and jazz we hear about facilities and everything else doesn't amount to a hill of beans. It's customer experience that determines the longevity and endurance of these enterprises.

The customer is always right: 'It's my money. You have to listen to me'.

If you focus on producing a great experience for anyone, that's how you get big.

Every company can use someone advocating loudly for the customer.

Our overriding mantra is to be customer champion.