Todd Barry Quotes

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

The market for local advertising is in the billions.

I've always been about, how do I get my ideas out to the most people?

What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

I came up with Hotmail's viral marketing idea.

Advertising has always been something I kind of understood.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

I was the first candidate to announce my run on Instagram. So that was kind of cool.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

I think Warner Bros. are probably some of the best people in marketing films in the world.

We have a very close relationship with Google. We extend our offerings to all the markets that we expand into.

When I started performing, there wasn't Facebook and Social Media was not huge as it is now.

We live in a world where people consume most of their information on the cell phones. Anyone promoting a film or TV series is well served if they can create an active social media experience. It's the reality of the modern world.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code.

We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.

Let us not forget that the value of this great system does not lie primarily in its extent or even in its efficiency. Its worth depends on the use that is made of it... For the first time in human history we have available to us the ability to communicate simultaneously with millions of our fellowmen, to furnish entertainment, instruction, widening vision of national problems and national events. An obligation rests on us to see that it is devoted to real service and to develop the material that is transmitted into that which is really worthwhile.