Publicity Tactics Quotes

Many people vote a straight party line from the president down to city council. Hollywood publicists need to think long and hard about who they are putting forward to lead their awards season campaigns.

If I use the media, even with tricks, to publicize a black youth being shot in the back in Teaneck, New Jersey... then I should be praised for it, and it's more of a comment on them than me that it would take tricks to make them cover the loss of life.

If you get your face and your name out there enough, people will start to recognize you.

I think celebrity has become almost normalized. I feel like we all live our lives in a pale imitation of celebrity. With Facebook, we choose a photo that is not too good a photo - we're more arch than that. We're our own celebrity publicists. We understand it so innately.

He has a very extensive public relations apparatus that is paid for by the taxpayers of this state. They are some of the best in the business. and he is a master at getting not only television but other media exposure on the basis of confrontation and chaos.

I'd rather send out a mass email then hang posters all over the place.

It is advantageous to an author that his book should be attacked as well as praised. Fame is a shuttlecock. If it be struck at one end of the room, it will soon fall to the ground. To keep it up, it must be struck at both ends.

Many of my sharpest critics have decided to take a position of ignoring me - because they feel that by attacking me, they would draw attention to my book and give me more publicity and help me sell more books. So I think that they decided that the best thing for them to do is to say nothing. Also, I think that some of my critics simply can't refute my argument - and so it's easier for them to ignore it as well, so that they're not forced to confront the logical contradiction in their own position.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.