Boots Riley Quotes

Every news organization needs a social media strategy.

The media's about to become a lot more effective.

The reason that I have Global Grind is to communicate ideas to people who might otherwise not be listening.

Social media is key to promoting the editorial posts on my website.

We have a mantra. 'Facts get shares; opinions get shrugs'.

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.

Well I think the media has a very powerful influence on almost anything and everything we do because the general public gets their perception of what is going on in things they don't have immediate access to from what they get through the media.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.

Believe it or not, I want to keep growing my audience.

I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

It turns out that social networks drive a heck of a lot of traffic to blogs.

News reporting is a cycle: No matter how much you work at sending a message, it's only successful if it's received.

Before the widespread rise of the Internet and easy publishing tools, influence was largely in the hands of those who could reach the widest audience, the people with printing presses or access to a wide audience on television or radio, all one-way mediums that concentrated power in the hands of the few.

Video will drive the share-shift in advertising.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

There is no longer a value judgement on the need to tailor a message to television. It's now a matter of survival, not a matter of ethics or intellectual honesty.

I'll get 30,000 post cards on an issue before I can even find out that a bill has been introduced.

The reason why my strip is important is not what I say, it’s that I say it in The Washington Post. It’s the channels of distribution that make it important. There’s a million people writing [stuff] in their basement. Great, but the relevance [of my work] is that everyone is reading it.

We’ve got to do a better job of conveying our philosophy and ideas to people around the world …

The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.