Advertising Methods Quotes

I'm sure 50 percent of television ads use rhyme.

The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.

Targeted marketing has existed for as long as there's been marketing.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

Advertising. The movies do it. TV does it. Why don't you do it?

There are a lot of people that don't scour websites regularly or read music reviews. They need whatever, the other kinds of stuff, whether it's an appearance on Lettterman or posters or ads. They need to kind of be hit more in the face and be told that there's something new out there.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

I'd rather send out a mass email then hang posters all over the place.

These days, photographers have expensive contracts with actresses, but then the actresses have to have their names written in the column because nobody recognizes them. That's kind of strange.

The reading public is intellectually adolescent at best, and it is obvious that what is called ''significant literature'' will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.

Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies.

I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.