Marc Maron Quotes

We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.

There's always been product placement in Bond movies.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

YouTube clips get millions, billions of hits. Reality TV programs have their own channels. How can movies attempt to compete with these kinds of numbers? And do we even need to? Are we scaring ourselves by unnecessary comparisons, by not comparing apples with apples?

This is my third ABC show over the last four years, so we were afraid that nobody would find it. ABC was really struggling and so we just weren't very confident that it would find an audience.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

I really like the way Fox handles their shows.

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.

The vaster the audience, the more vulnerable the people watching the media.

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

I'm thrilled I have the opportunity to do the 'Spread' show and have the terrific sponsors that we work with like Nikon or Verizon.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

People in the U.S. will watch anything if it's put in front of their face over and over again. I like to see what's possible, more than anything.

The media love coarse debate because coarse debate drives ratings and ratings generate profits. Unless the TV producer happens to be William Shakespeare, an argument is more interesting than a soliloquy - and there will never be a shortage of people willing to argue on TV.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I never really saw myself doing a Super Bowl promo.

What I didn't want to do is get into a ratings race with television because really, for them, it matters. For me, it doesn't.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.