Advertising never sold a bad product twice.
The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted.
Promotions create awareness, but if there is no merit to the film, what will promotions do anyway?
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
What a lot of people don't understand about the NC-17, which I didn't understand, is that you can't show it in major theater chains - and you can't even air spots for your film on television. It really stigmatizes the movie.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
