Ted Sarandos Quotes

I honestly believe that TV generally is obsessed with the ratings battle to the point of cutting its own throat.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.

I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.

It's harder to do anything in the public eye now, in terms of if you're worried about scrutiny or being judged negatively. It's not as much of a free ride. If you're someone who's making film or TV or music, or any kind of art form now, there's a billion outlets, and they all have an opinion.

You never know in TV - sometimes you're on at the wrong time at the wrong place. Sometimes you don't get a chance to catch on.

YouTube clips get millions, billions of hits. Reality TV programs have their own channels. How can movies attempt to compete with these kinds of numbers? And do we even need to? Are we scaring ourselves by unnecessary comparisons, by not comparing apples with apples?

This is my third ABC show over the last four years, so we were afraid that nobody would find it. ABC was really struggling and so we just weren't very confident that it would find an audience.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

In television you go in with this operating system that it is a crapshoot.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

You're in the business - when you're a writer, producer, director - to get ratings.

I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.

Rarely in broadcasting history has so much been riding on the whimsical flick of a few thousand wrists.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

I wouldn't be comfy going toe to toe launching a new scripted show against broadcast.

TV is a level playing field, and you're competing for eyeballs.

The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!

I don't know if TV is where I see my format working.

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete with watching TV. We compete with social networks.

One does not have to get frustrated with getting an opportunity, whether it is film, short film, web series or TV shows... As an entertainer, opportunities have expanded.

People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.

As a creator, I want my content to be where people can watch it.

For me, I wanted to be an actor without being bothered about the medium. So when the opportunity came my way, it did not really matter on which medium I am working.