Dick Wolf Quotes

I think TV is the only place left where you can have a midsize something.

Broadcast TV is still the mothership and it will be for the foreseeable future. Audiences may be declining slightly but revenues are going up and profits are going up.

Television is growing. It is a huge market for great content.

You know, people aren't watching a network: they're watching cable channels.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

Advertising in the past has been predicated on a mass market and a captive audience.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

Advertisers like shows that viewers like to watch live.

in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.

We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.

I actually think there's a potential, a crazy potential, that network TV could become something valuable and worthwhile, just because of fear on the part of the networks.

I write for a certain sphere of readers in the United States who on average watch seven and a half hours of multichannel television per day.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

With the rise of cable, network is clearly floundering because the characters on cable are far more fascinating than they are on network. Network television is trying to figure it out. Network television really relies on story rather than character, and cable relies on character.

The television business is actually going through a tremendous transition, but I think at the end of the day, television is still paramount.

The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Back in 1975, we were making all the decisions about what people were going to watch.

The financing of all TV shows is dictated by finding an audience between 18 and 49. I have now passed beyond 49, so probably, I am no longer a desirable commodity for TV. And I am at peace with that; that's fine.

I think there are ways in which shows can pop their heads up a little bit in the morass of everything you can watch.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

There's not a lot of light on television.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!