Susan Wojcicki Quotes

YouTube does a better job of monetizing for the creators. Like, that is the home for me as a creator where, not only can my content be seen, consumed, digested, but also they pay.

I think, by this point, almost everything on YouTube has some ad or another.

The idea that somebody would go to my YouTube channel and want to watch movies and then be subjected to some terrible car commercial - I don't like that.

YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!

The lifeblood of YouTube is sharing.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

YouTube is such a funny little world. You can create a fanbase.

There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season.

When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

As a content creator, all you can do is do your best work and then hope that it resonates somehow with an audience.

So, one of the biggest things about YouTube versus any other platform is the built-in audience and discovery tools.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

YouTube is a platform, a distribution vehicle.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I would never put a movie on YouTube unless the funding was right, or unless YouTube paid for it or something.

I love doing YouTube. That's where my heart is, and so it makes me sad when I can't put a good, fun, energetic video out, because that's what I love to do - and that's my passion. And that's who I am.

I feel like more and more advertisers are coming to YouTubers.

YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.

Despite our hard work and the number of hours we put in, content is the hero of every show.

As you reach more people, there is a potential to make a living with what you are creating, and that's the goal.

I make and watch and think about YouTube for a living. So, when YouTube is launching a new feature I might have any emotion ranging from Christmas-morning enthusiasm to utter terror.