Casey Neistat Quotes

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

Microsoft could help Facebook with one of the biggest challenges, namely monetizing its traffic without reducing the user's experience. It's obvious that Microsoft needs traffic and Facebook needs search.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

The online video ecosystems thrives largely on ads.

Facebook needs to maintain its vise-like grip on our attention to become a conduit of not only advertising but also commerce, so that it can take a cut of everything.

I think, by this point, almost everything on YouTube has some ad or another.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

Facebook done a great job of monetizing social.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

I'm perfectly happy for my videos to be on YouTube, whether I'm getting paid for them or not. If they're on YouTube, people will see them. If for some reason my videos get taken down from YouTube, well, I apologize. If it was up to me they'd all be up there and they'd all be free.

We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.

The combined entity Youku Tudou Inc. represents a dominant leader in online video sector in China with the largest user base, most comprehensive content library, most advanced bandwidth infrastructure, and most effective monetization capability.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.