Gary Vaynerchuk Quotes

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

When it comes to individual bloggers, they have many choices now that include blogging for a network or going solo.

I hope that all new filmmakers see that the Internet and social media are helpful tools in establishing a fan base as well as being able to interact with your fans.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

It's not enough just to put great television shows out anymore.

As soon as I was getting YouTube comments and hit 100 subscribers, I was thinking 'maybe there's something to this. I could keep going. I don't know how far I can really push it just reviewing random indie bands on YouTube, but it seems to have more gas in the tank.'

A social media influencer. I'm not even sure what that means.

For SpringHill, it's always important that the content find the right platform, not the other way around.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Writing for others is great cos you can tailor it for them.

I started on Vine because it was such an engaging platform that was the most popular at the time. It came natural to me, and I understood the type of content I needed to make on it so that people could enjoy it. I knew it was a great start, but I had to spread my wings and create something that would last forever - a career.

I don't really think about film or television or going directly to the internet. I just think about doing something that people are going to get excited about.

I think it's really good to create pockets and events throughout the year that highlight certain things that are really popular on YouTube.

The reason social media is so difficult for most organizations: It’s a process, not an event.

Micro-Content + Community Management = Effective Social Media Marketing

You've gotta be dynamic in media. That's the only thing that's gonna work.

I think that the web and its various facets are incredibly useful in just building a fan base and getting your chops better.

Social marketing is now a 24-7 job.