Seth Godin Quotes

It's not easy to run a social media account over a long period of time, but we love communicating with our fans every day and night.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

Social marketing is now a 24-7 job.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

The whole point of social media is continuity and continual engagement.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

Believe it or not, I want to keep growing my audience.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

It's very easy to make a viral video, but longevity and consistency, that's hard.

A lot of people who are 'social media' stars aren't considered to be 'real' stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.

Companies can't delegate social media to the new college grad and think they have it covered.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.

We do everything from community management to specific marketing promotions.

In this rapidly changing media environment, business transformations need to be closely linked to communications strategies.

We're committed to delivering our viewers and advertisers year-round programming with a wide variety of storytelling.

I know pretty much all my analytics and I take that into consideration when I'm posting.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

My Internet presence was definitely bigger than the music. I'm so good at marketing, so once I knew I had them looking, I turned up with the music. I knew what I was doing - it was premeditated.

I've never done much to try to build an audience.

I started on Vine because it was such an engaging platform that was the most popular at the time. It came natural to me, and I understood the type of content I needed to make on it so that people could enjoy it. I knew it was a great start, but I had to spread my wings and create something that would last forever - a career.

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.