Richard Edelman Quotes

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

We have always said that advertising is just the icing on the cake. It is not the cake.

How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

The object of advertising is to get people to feel better about the product you're selling.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'