Brandon Stanton Quotes

I just kind of wanted to do something where you don't just see 'Kardashian' everywhere.

For me, it's important that a fan can buy something that is related to me. Like in soccer, you buy a shirt and it's got somebody's name on the back. That's kind of a cool thing.

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

When I have to promote things now, sometimes I realize that I had a movie in mind, but in the end, it's a vision of somebody else, so I have to promote their idea.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

The only way to advertise is by not focusing on the product.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

I don't license everywhere. I take care of my name.

I'm Phil Knight, and I don't believe in advertising.

In 1997, I was working with Greg Wilson of Red Ball Tiger, our ad agency at the time, when he came up with an addition to the famous slogan 'I guarantee it' that I was known for saying.

A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.

I do look at 'Modelland' as a franchise.

I'm a label that wants to sell. I believe in clothes.

Well, that's the secret of commerciality, a simple style and you stick with it.

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

I'm very good at separating things, and one of the things that I've always separated is that my business from one artist to the next has nothing to do with each other.

Channel brand is so key.

People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.

One of the great business virtues of high publishing was that it was a difficult business to enter. You had to stand for something.

I'm the only man in the world that has made a career with one word: 'Grrrrreeeat!'

Design is how you make your first impression with your consumers. Make sure it is a lasting one.

Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.

I am crazy for good branding and really admire companies that get it right.