Naomi Klein Quotes

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

In response to the making of DSMNY, a change in the Chelsea store became necessary. My flagship stores always have to lead the way.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.

I knew people would see 'PKP.' Although the packaging was weak, the product was good.

I do think brands are like people.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

Build a lifestyle around your brand, and the audience will follow.

I've seen promotions rush things to market and not be strategic about it. The first impression is the lasting impression.

I am crazy for good branding and really admire companies that get it right.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

To make a label change is a difficult time because there is that lag period between the product you had out and the next project you're going to make on your new label.