Seth Godin Quotes

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

The customer is always right...even when they're wrong.

You must fire bad customers just as you would fire a bad employee. If you do not get rid of your bad employees, the good employees will leave. If I do not fire bad customers, not only will my good customers leave but many of my good employees will leave as well.

Successful organizations have one common central focus: Customers.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.

If you can't build a relationship with your customers, you're in big trouble. If you can remember the numbers from the reports and spreadsheets you spent hours poring over in your office, but you can't picture the faces of your customers - you're in big trouble.

Always listen to your customers.

Proper business planning demands that you focus on the self-interest of the customer at all times.

If you don't listen to your customers, someone else will.

The best investor is your customer.

Companies should always want to delight their customers.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

I feel I'm able to serve my customer by knowing what she or he wants. One of the ways I'm able to do this is through my website, and email: people give me great ideas, tell me what they want, what they don't want. It's really instrumental, and helps me stay in touch with people.

One customer well taken care of could be more valuable than $10,000 worth of advertising.

Screw the competition - focus on good customer service.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

I'd rather spend money on things that improve the customer experience than on marketing.

Look after the customer and the business will take care of itself

Customer service will become the primary value added function of every business.

I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.