Lilly Singh Quotes

When I make a video, I'm always thinking about the fans.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

We were very fortunate to be in YouTube in the very beginning. There wasn't a lot of content on there, so we were pretty easy to find on YouTube. That was really helpful in growing our channel.

If you want to make YouTube your career, you have to accept that it is also a business. I know everyone's like, 'It's my passion, it's my hobby.' And that's fine; I support that. But if you want to make it your career, it does have a business side.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

One of the hardest things to do when you launch a channel is find a voice.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.

Video is just exploding on Instagram - motion is the new filter. We're going to help people use visuals to tell their stories.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

When I sit down and make videos, my No. 1 thought is that I want to make a video that I want to watch.

YouTube, as longer form, the content you make there has to keep you entertained for three minutes - or five minutes.

I prefer making videos to making music.

No. You know what really bugs me about my videos? When they can't figure out what to do, they just have me change clothes five times.

I would come home after school and begin to create videos, because there was people waiting to see new content from me.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

As soon as I starting making YouTube videos, I received so much positive feedback from the online community and a demand for more content. As time went on, my filming schedule became more consistent, and it made sense to hire some help and upgrade my equipment.

As someone who started in the digital background, it's an easier, better, faster platform to bounce off of. You already have so much momentum, and you already have the experience. You're already comfortable being in front of the camera.

When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.

TV is just another opportunity for me to entertain people. Although it's definitely a lot slower than the Internet, that's for sure.

I just liked making funny videos, content that people would enjoy. The likes and retweets - that was, like, a plus.