After my first video, I went out and had chicken noodle soup with my sister and manager. We were like, 'How rock n' roll are we? Celebrating the first video with chicken soup.'
My brother and me, we used to be like, 'We'll put this video out tonight, and if it did 1,000, it did good.'
I always loved movies, but I never thought I would presume to be a screenwriter and definitely not a director. I spent a lot of time for no money trying to teach myself how to write a script. It always felt like everybody was looking the other way and sneaking that script through the system, but it did well later on video and got another chance.
Wet Hot American Summer so far is a financial disappointment and money was lost on it. But perhaps it will find its audience in video, cable, etc, maybe over the course of years.
I think the key to directing a great music video is in making sure the song is great, and if it is, then it becomes really fun.
I know the video platform so, so, so well. I know the perfect mixture of how comedic a piece has to be, what the video has to be like, what the song has to sound like, to make it successful.
If somebody likes your videos, they're gonna tell their friends. They're gonna send e-mails about you, and before you know it, your name is getting around.
My goal with every show we put on Geek & Sundry is to make it that big of a success, not just within the video but within fandom itself.
Back-to-school videos always do really well for me.
