James Galway Quotes

There are product placements. I worked with a lot of companies like Universal and Wonderful Pistachios.

Commercials were too phony for me. I just didn't like selling products I didn't believe in.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Advertisers also know that humor can help bond us to their product.

I never saw anything funny in a car commercial - but that's OK. Whatever they wanted to do - it's their product and I'm the spokesperson, and I'm going to deliver.

I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Gift giving is one of the oldest forms of human interaction. It is a behaviour all cultures and all classes share.

Victoria's Secret is entitled to brand themselves the way they want to.

We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.

I can't promote makeup on Instagram if I don't believe in the product.

You can't believe your own marketing.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.

The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I'm not a guy who holds up a product and says, 'Drink this.'

[People] had never heard about someone giving something away every time they sold something.