Douglas Rushkoff Quotes

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

Great brands are meant to be great aggregators.

I think I am one of the smallest surviving brands.

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

It's always about mindshare, not market share.

A brand can have huge hype but still only be a tiny business.

I feel as a brand I'm here to be around for a long time.

If you want to be a national brand, damn act like it.

I don't necessarily have favorite brands.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get.

There's a brand, Mr. Bubble, that is sometimes called other things, like Mickey Mouse or other names. That's the stuff I use.

Hell yea bro I love Puma.

'Shaggy' is a brand.

A lot of stuff that I'm involved in is about branding.

I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.

Brands mean different things for different generations.

I'm such a brand nerd.