Simon Mainwaring Quotes

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Apple has great marketing, among the best PR and marketing in the world.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Every great brand is like a great story.

I firmly believe brand stories are complex and multilayer.

Everyone can benefit from seeing smart marketing.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Advertising is the life of trade.

Commercials capture your attention, that's all.

Ads need to be little pieces of entertainment.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Advertising is what you do when you can't go see somebody. That's all it is.

Many a small thing has been made large by the right kind of advertising.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

Advertising is a very fundamental need, so I don't think it's going to go away.

This book-promotion stuff is like a political campaign. You work your butt off, and at the end of the day, you can't tell if it's made a damned bit of difference.

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.