Campaign Effectiveness Quotes

There are many elements to a campaign. Leadership is number one. Everything else is number two.

Our message of strengthening the middle class, working people, we just didn't penetrate well enough and we didn't have the kind of turn out that we really needed or expected.

In a campaign, impressions can be much more important than facts and debate.

In every election in American history both parties have their cliches. The party that has the cliches that ring true wins.

… the truth is Walter Mondale in 1984 had a perfectly unified campaign — every interest group was behind him …. In party politics, unity is very much overrated.

Tim Kaine didn't come across authentic. It wasn't good. And it was - it just really - I think, for short-term benefit, I think the Democrats tarnished the brand, which is an awfully good brand.

The tactics we were able to use in the 1960s, 1970s - let's have a campaign, mobilize everybody and, therefore, social pressure - stop littering, or stop spitting, or be courteous to one another: I am not sure that kind of approach will work anymore.

The reach of the individual campaigner doesn’t add up to diddly-squat in votes.

I would love for Hillary's [Clinton] massive ad campaign to be pointless and worthless. I would love for it to bomb out.

The campaign against the death penalty has been - while a powerful campaign, its participants have been those who attend all of the vigils, a relatively small number of people.

[Donald Trump] was a better candidate; that's how he won.

In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.

It is clear from the reaction to our campaign so far that our message is resonating. I look forward to continuing to take this message to all Americans, and showing them that I can be as successful running the country as I was running the state of New Mexico.

The weakness that our campaign and that I had is we weren't effective in taking my message primarily to minority voters.

I'm someone who believes that all political campaigns need to be grassroots-driven. Commercials can only get you so far. Mail can only get you far. You need to have people on the ground talking about you and why they care.

The problem with Keith Ellison's message and what you all are saying - and I - and I respect what you're saying because we have been there - is - and another irony of this campaign - is that Barack Obama always won astronomically on his own, but he has completely devastated the party. He's lost the Senate, the House, 30 governorships, over 900 legislatures.

A very good friend of mine spent a fair amount of time doing postmortems and met with a number of the senior folks on the Romney campaign and they spent, what was it, $140, $160 million on data. And this friend of mine, who is a very sharp thinker, asked a series of questions, but the most important one he asked, he said, "What decisions did you make differently because of the data?" And he's coming from the private equity world where he wants to know, OK, and the answer from virtually every single senior Romney person was "nothing."

If someone wants to run a campaign about '90s nostalgia, it's not going to be very successful.

One thing Barack Obama is: He's a good campaigner. He's a terrible president.

Anybody who says negative commercials are wrong and shouldn't be used doesn't know anything about politics. The fact is people respond to those commercials.

If you asked me, ‘Where’s the scientific evidence of what’s adding value to a campaign?,’ I’d say field organizing. But the campaign consultants who are most famous are the strategists, especially the ones who focus on TV. And that’s where the evidence of the effectiveness of anything that people do in campaigns is the most limited.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

A media-only campaign has its advantages, but it also has its very severe disadvantages.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

Unless a product becomes outmoded, a great campaign will not wear itself out.