David Ogilvy Quotes

If you're not engaged in the writing and it doesn't grab you then you just don't want to do it.

I try to write 1,000 words. Some people say it's not about the quantity but about the quality. I disagree. You need to write a lot in order to figure out what's good and what's crap.

I try to work on shows that I would want to watch.

We all need to focus on our writing. Because the millions of readers out there don't care about your blog.

I'm not the fastest writer. I can't just crank out ideas that are good enough.

I've always worked on the principle that if it interests me enough to write about it, then it must interest a lot of other people.

We say there are people who have worked in campaigns who say that they have lost some - and we call those folks operatives, managers, strategists, consultants; and then there are people who work in campaigns and say that they have never lost, and we call them liars.

I try to find a subject that is interesting to me and to the viewer both. If I can't, then I stop right there.

I certainly have written a lot about police in my life, and it's not only something that I know about, but always something that interests me.

If someone wants to run a campaign about '90s nostalgia, it's not going to be very successful.

Interest is never enough. If it doesn't haunt you, you'll never write it well. What haunts and obsesses you may, with luck and labour, interest your readers. What merely interests you is sure to bore them.

I have no more campaigns to run... I know because I won both of them.

I'll hear something in my head, then eventually play it. But it's a subconscious thing. Most of the time I really don't know what I'm playing.

I love to write, so I think writing would be the next natural step. And if I'm making something that I'm writing, it would also probably make sense to be a producer and have some creative input from that perspective as well. Eventually, I do want to direct, but I want to get comfortable in those two jobs first. I want to dip my foot into this pool before I dive in I guess.

I've always got five or six things that would either make a good feature or TV show. And you just never know. You go and you pitch and it may be exactly what they're looking for, or they may stop you after two sentences and say, "Oh, we've already done something just like that."

Of all the disciplines involved in making anything - TV, film or anything I do - the writing is the most valuable commodity.

I do a lot of things intuitively. I'm not often consciously aware of what I'm doing. It's like in a dream: There's something going on that's powerful but you don't know exactly why.

A poet's interest in craft never fades, of course.

We mapped out the whole movie, and then worked backwards from that to do these shows. It might not be a movie. It might be something else.

My process of being inspired is very intuitive. Im constantly following my interest.

What's hard, in hacking as in fiction, is not writing, it's deciding what to write.

I love producing, I love bringing things together.

I did not know how to paint or even what to paint, but I knew I had to begin.

The best life for a writer is the life which helps him write the best books he can.

Once I finish one album I know where to begin again.