Mitt Romney Quotes

It's about going to where your voters are.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

We'll get out the [black] vote, but we need the white vote to win.

You have to knock doors, make calls, and build a relationship with voters long before Election Day.

The basic job of any campaign is to translate grassroots energy into turnout.

We fail to continue to talk to, to court, to engage our voters. And then we look up and expect our nominees to look up and go from 0 to 100 in a matter of two months to try to secure a victory.

That's the trouble with trying to influence an undecided voter. First you have to find one.

Campaigning in Wyoming is politics at its most retail level. It's done one voter at a time.

Memo to White House: Calling voters stupid is not a winning strategy.

In terms of the ability to go out and win - this is why you have campaigns. You go out, and you take your issues to voters, and you put them out there, and people respond, or they don't.

When you have an election campaign, it has to be simple and something everybody can relate to.

Nobody understood better than Mr. Lincoln the obvious truth that in politics it does not suffice merely to nominate candidates. Something must also be done to elect them.

The larger percentage of people you have registered, the larger percentage of people you will have voting.

You can't win an election unless you have a message.

The Republicans need to work on registration and getting out their vote and their early voters and absentees. Grassroots stuff.

Low turnout in off-year races is always a challenge for Democrats. Many of our voters require information and must be contacted way ahead of Election Day - and reminded of what's at stake.

I welcome an arms race for minority ethnic voters. This will ensure we all raise our game.

I've reached out to independents and minorities that have traditionally voted Democrat but that are conservative on a lot of questions. We talk to young people, folks that typically aren't voting on a consistent basis. I'm proud of that.

TV ads are great for broadcasting, but voter turnout is about narrow-casting. And not all messengers are created equal.

We need candidates who are able to reach out to young voters, women voters.

I'm well aware of the dynamics of turnout and measuring enthusiasm and identifying and turning out voters. That's something I'm cognizant of in running a successful campaign.

I think any good government will target on the finishing date, that is, the polling day and make sure that their strategy is strong and in place to get them successfully re-elected.

Well, I would never admit to copying Karl Rove's play book, but there's no doubt that what the Bush people did in 2004 was impressive. They had neighbors talking to neighbors. They did a remarkable job increasing Republican turnout in states like Ohio and Florida.

I want to step up our voter-registration activities. Not every branch does it, and not all the time. I want them to go back and get out the vote because I want us to have a big impact on the Congressional elections this year.

The big secret to winning elections is to get more votes than your opponent. My friend Representative Robin Hayes is a good example to study.