Consistent Messaging Quotes

An important instrument of economic policy-making in a market economy is credible, consistent, and timely communication.

I would rather have a candidate that's cohesive in bringing people together from different ethnic backgrounds but around the same policy than I would a politician that jumps and stumps in different rooms and has a different story every time.

When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.

I don't have one polarizing message. It is just about being consistent over the years.

When you stop to take a minute and look at Queen Latifah's career, she came out of the box right. You know, 'Ladies First!' And she's been consistent with that message of female self-empowerment. She really has!

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

We've been most successful when we stand for, unified, behind what we believe philosophically and policywise.

But the ability to articulate what you are doing, to be clear about it, and to stick to it is, I think, the essence of political leadership.

I can go off-point, I can go off-word, I can go off-paragraph, but I can never go off message.

It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

People lead complicated lives and aren't hanging on your every word or the company mission statement. You have to become a broken record of your expectations of the organization and show people why it is relevant and how it works in specific ways.