Mitch Lasky Quotes

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.

What you do after you create your content is what truly counts.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

The power lies with content creators now, but if you can't reach people, there's no point.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

The more content you share, the more opportunity people have to see it and engage with it.

I think every content can reach its potential audience if placed rightfully.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

We're a content company. And if we create the best content, every distributor will want what we have.

I think giving great content out to people is critical, and exclusive, cool content they've never seen before is the best way to go.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and breadth of digital distribution, can help shape this next phase, bringing great stories to broad new audiences.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

For the vlogging channel, I wanted to build the infrastructure and build up all the personalities in a way that felt like weren't just forcing the audience to watch everyone we have.

The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

There are lots of channels and lots of companies looking for content, as they say, but it's quite difficult to get things off the ground.

Everyone is hungry for content and you are content creators and if you are not negotiating a good price no Robinhood is coming to save you.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

YouTube's audience is very specific. They are ready for great content. But you have to engage with the audience in a very direct fashion.