Content Reach Quotes

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

The power lies with content creators now, but if you can't reach people, there's no point.

There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.

Everyone talks about discovery, but I really believe that great content finds its audience.

The more content you share, the more opportunity people have to see it and engage with it.

If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

The main gripe I have with Snapchat is as a content creator, which I understand is not the normal perspective… How is anyone ever going to find my Snapchat Story if they don't have my username or my number?