Organic Reach Quotes

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.

Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.

One of the best and often overlooked traffic sources online is LinkedIn.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

Everyone talks about discovery, but I really believe that great content finds its audience.

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.

Instagram is a place for businesses to build their business.

I like to keep my Twitter pure. I don't want to sell my followers anything.

The great thing about online comics is that this happens naturally, even if you don't advertise.

If the book is true, it will find an audience that is meant to read it.

I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

And if a few other people come along who discover my music because they in some natural way come across my music, cool.