Rene Angelil Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.

Your brand is what people say about you when you're not in the room

Imagine how foolish you'd look if, like one clever salesman who once pitched to me, you tried to license your product to a big industry player without knowing they just launched a competing product. With the right background research, he could have avoided that and other landmines - and so can you.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

The most interesting information I can have about a competitor is the cost.

We do have our finger on the pulse of the marketplace, if for no other reasons than having all these live events and listening to our audience all the time.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Social media provides the modern-day version of mystery shopping and walking the halls.

I just think that when you're coming out with a new product, you're gonna be criticized.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

So much of what we decide to carry in our stores is based on what we hear through the Dylan's Candy Bar Facebook Page and Twitter feeds.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

I just want the business to continue to grow and for our brand to become one of the most respected household names in craft, both in the U.K. and around the world.

You can't believe your own marketing.

We removed 'Russia Today' from the logo after many colleagues, also from foreign media, told us that it was diminishing our potential audience.

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.

If the public doesn't receive what you say, people can start to build your brand for you.

I knew people would see 'PKP.' Although the packaging was weak, the product was good.