Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.
You know the Germans always make good stuff.
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
If you have a good product. You don't need to advertise. You've done drugs? Did you ever see them advertised?
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
I feel like it doesn't matter how much I sell; I know what kind of product I have. It's going to be legendary. I know it's going to last forever. I know once people hear it, people will be like, "Damn. This is really it."
Good wine needs no bush; a jug is the thing.
It's important for me to sell a product that works.
Any CEO would want to know what people say about his product anywhere in the world.
Even if it were, you run into the same problem with international commerce: if you create a device that is famous for compromised security and it has an American back door, nobody is gonna buy it.
