Steve Jobs Quotes

If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.

If you're successful in the market, it should be because you have the best products. Then your customers like you, not because then you cut corners, or you get a tax break, or you don't inform authorities about how things actually are.

Three rules for a career: 1) Don’t sell anything you wouldn’t buy yourself; 2) Don’t work for anyone you don’t respect and admire; and 3) Work only with people you enjoy.

I've learned from her [ Oprah Winfrey] really how to stand in one's truth, how if you just simply are who you are, you know, you're heavy, you're thin, you're happy, you're sad - if you just speak your truth as it comes into your mind, then that's what people relate to.

It is so difficult - at least, I find it difficult - to understand people who speak the truth.

If you want to be transparent with your people, do not do anything cosmetic, whether to deceive your people or to get some applaud from the West.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

People don’t find the personal lives of people with much, much more power than any celebrity would have — don’t find their personal lives interesting. I think if you put the lives of people who controlled billions of dollars on the front news of every single paper, the world would be a better place. It’s the spin culture. If you took away publicists and things and people spoke for themselves, then they’d have to be responsible for their words.

We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.

I cannot be a teacher without exposing who I am.

I know I've had an unusual beginning and a colourful life, but that wouldn't matter if I couldn't make it speak to other people.

There is nothing that is going to make people hate you more, and love you more, than telling the truth.

The freest people I know are those who have the least to hide, defend or protect. Naked is powerful.

And what this ECW is doing is educating you people once again that there IS wrestling, spelt W-R-E-S-T-L-I-N-G, out there.

People need to see what's going on, and they have to be exposed to the mechanisms that can help make it right.

I guess I'm one of those girls who can be too honest about things for my own good, but I expect it back. I expect people to be honest and blunt with me, too.

Most of the ethical dilemmas that I have faced have all been in the category of, you know, I know something and what's my obligation to disclose it. So, for example, you see people make a mistake in the contract that you're making between the businesses and do you disclose it or do you reveal it? And generally speaking, the way that I solve these is I kind of go through a list of, you know, what's the most, what are the obligations and constituencies and in what order?

I'm no actor and I never have been. What people see on the screen is me.

I am very timid about speaking for the collective. I can say what I see, I can say what I've heard, I can say what I feel, but I can't speak for - no one can speak for - 10 million people, and it takes away something from them if you make yourself their voice.

I'm out talking about this company (General Electric) seven days a week, 24 hours a day, with nothing to hide. We're a 130-year-old company that has a great record of high-quality leadership and a culture of integrity.

Radical transparency is critical to having an idea meritocracy because it shows what's actually happening without spin and prevents people from maneuvering politically behind each others' backs. It brings problems and weaknesses to the surface and allows people to see how they are dealt with, so it's great for training people on how to deal with real problems.

I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.

I admire people who just speak the truth.

I’ve just had enough of people misrepresenting me. Get to know me and see who I am.

"I'm going to put out something that I believe in, or I'm not going to do it." I'm really scared of putting out a product that people will say, "Oh, that's not as good as the other thing."