Marketing Honesty Quotes

Have I ever had dance lessons? I'm mobile, but not nearly as much as our promotional videos lead people to believe.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

The censors were great. There's always back and forth. But it's 'Hostel 2', it's not 'Happy Feet 2'. Everybody knows what Hostel is and people that are going to see it are going for more of what they loved in the original. No one is accidentally going to walk into it, no parent is accidentally going to take their child, and we're not pretending what it is in the advertising. We're saying it's very violent, it's very scary and a continuation of the first one.

I never met an author who admitted that people did not buy his book because it was dull.

It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.

I can't promote makeup on Instagram if I don't believe in the product.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.