Steve Jobs Quotes

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

When you improve your product so it does the customer's job better, then you gain market share.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.

For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.

"I'm going to put out something that I believe in, or I'm not going to do it." I'm really scared of putting out a product that people will say, "Oh, that's not as good as the other thing."

I tend to be reasonably blunt, maybe a little bit too much. But I just- I always respected people that tell the truth. And I've always wanted people to tell me the truth.

I’m a suburbanite nowIn L.A. you have to be so careful about what you say and who you trust. It’s such an awful way to live. [In Chicago] people want to get to know you for you. I feel like I can just breathe.

It is rare for people to be asked the question which puts them squarely in front of themselves

Victory is sweetest when you've know defeat. Ability will never catch up with the demand for it. You pay for everything, even including speaking your mind (with or without one). Too many people overvalue what they are not and undervalue what they are.

Diplomacy is the lowest form of politeness because it misquotes the greatest number of people. A nation, like an individual, if it has anything to say, should simply say it.

People were usually much better in their letters than in reality. They were much like poets in this way.

Why do people not confess vices? It is because they have not yet laid them aside. It is a waking person only who can tell their dreams.

No one wants to hear about how awesome you were; people want to hear about the time you blew it. So I think the longer you do stand-up, the more comfortable you are. You stop wanting to hide your foibles and instead want to show who you are.

Dad trusted people based on their spirit and their handshake.

It's incredibly important that if you have the dream of having your own house, you don't pretend to be something you're not. Ultimately, it's unsustainable and people will see through. You have to work; you can't expect your dreams to be handed to you on a plate.