Brand Monitoring Quotes

Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team.

A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.

I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.

Any CEO would want to know what people say about his product anywhere in the world.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.