R. A. Salvatore Quotes

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

The thought that so many people get their news from social media really is scary.

Now everyone leaking and tweeting and posting on everyone else is the acknowledged way to get ahead in the 21st century.

The decentralized nature of online conversations often makes it easier to manipulate public opinion, both domestically and globally. Regimes that once relied on centralized systems of media control can now deliver ideological messages more subtly, with the help of little-known intermediaries like anonymous commenters on websites.

I operate under the theory that all publicity is good publicity, and then, if that theory doesn't work, you just say that any newspaper article ends up on the bottom of the parrot cage. But, of course, you can't line a parrot cage with Internet bloggers, can you?

When Yelp first took off, our rankings on Google would fluctuate wildly.

Being on Twitter and social media, you obviously get to see a lot more of what people are thinking of you and of your show.

I've been on, like, the forefront of social media. I run all my own pages, and this is back to MySpace and answering my own emails in, like, 2006. Even before that, I always had websites with emails that dropped directly to me.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Word of mouth and the Internet are the only press we have left.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

I think authors like me are always struggling with the idea that they should have a brand and a Facebook author page and they should get Twitter accounts. I don't know what to do with them.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

I don't look at social media, I have some people who look after it so whenever I want to post anything I send it to those guys so I don't have to look at the apps.

When I moved to L.A. a few years ago, my sister hung out with a couple of people with big followings. I'd hang out with them, too, and eventually was tagged in a picture with Acacia Brinley, who does a lot on YouTube. She got me from, like, 6,000 to 17,000 followers over a couple of days.

I get paid to put tweets out sometimes.

I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.

Bloggers are lazy and greedy.

People make careers off of Instagram. So in that sense, it's really good, and you can put yourself out there and be open.

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.

Previously, someone would interview me, and if they liked me, it'd be a great story. If they hated me, it'd be a horrible story. I had no way to say anything. Social media changed things for people who didn't have a voice.

Connecting with fans online can be the make or break or some artists, and I think that's a bit dangerous.

If I can really sustain myself and become a powerful entity on the internet, it'll transfer into real life. So right now I'm putting everything into the net.