I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
By using the digital platform YouTube, I have been able to build and grow my content-creating business and am proud to call myself a successful female entrepreneur.
I don't look at social media, I have some people who look after it so whenever I want to post anything I send it to those guys so I don't have to look at the apps.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
I never really enjoyed getting a portfolio together then sending it out; whereas, putting up the website is quite an enjoyable experience. The net's just a much faster and more modern way to distribute things, and you have to embrace it.
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.
What I wanted to make sure of is that I wasn't just tagged as a Viner.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.
I think that with the Internet, it has given a lot of people the opportunity to get themselves out there to the masses. But it's easy to group everyone that's on the Internet together. I try to cross and jump around between genres and different styles, kind of find my own niche.
Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!
When I started performing, there wasn't Facebook and Social Media was not huge as it is now.
I write my own blog every day. I do the Twitter every day and the Facebook. Without a gap. I do everything myself: I load my own photographs; I sometimes take my own videos and post them.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
I guess people feel like they kind of know me. The game developer me, or the Twitter persona, that's Notch. It's a censored version. The real me is Markus.
I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.
I actually started my YouTube channel by accident! I was growing a fan base without even knowing it, and it's all in my book 'Is You Okay?'
Instagram is my edit of my life.
Social media is basically the entire reason I have a career right now. Like everything, my readership for 'Nimona' came because I was active on Tumblr.
It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
Online leadership is about leveraging digital platforms such as blogs, YouTube, Twitter, LinkedIn, Facebook, and other networks to build a loyal following of people who want to learn more about and benefit from your experiences and expertise.
I get paid to put tweets out sometimes.
I've got a presence on all the social networks, in fact, but I've never once sent a message. I'm there because otherwise, someone's going to pretend to be me.
