Chiara Ferragni Quotes

In my father's generation, the product was 80 percent of what you were putting into the world, and your personal life was 20 percent. It now seems that 80 percent of the product I put out is silly, made-up stories and what I'm wearing.

I have a private Instagram and an official one, so I'm not opposed to social media.

Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!

I know there are thousands of images of me.

It's insane how much press my Instagram will get. It's weird, in a way, that I can dictate the agenda - but I love being able to have a say in all of that.

I've been told that having an Instagram account will help me book more roles, get more endorsement deals. It makes you more of a brand. But I'm not interested. I want to build my fan base through movies and movies alone.

Tech companies approach you to hold something in a picture and then say, 'This is what I want you to write on your Twitter.' There are people who get away with that and look really cool doing it, but I'm just not one of them.

When I moved to L.A. a few years ago, my sister hung out with a couple of people with big followings. I'd hang out with them, too, and eventually was tagged in a picture with Acacia Brinley, who does a lot on YouTube. She got me from, like, 6,000 to 17,000 followers over a couple of days.

It's important to have a say in your off-the-field brand and what you're doing, your sponsorships, what you want to be represented by, and the image you want to have.

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.

I've become a brand.

Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.

Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It's a lot of work, but I know that my brand, my image, and my voice are authentic to me.

I've been very careful to always make clear that I am a real person. That's why I'm on social media a lot.

People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.

Blogs are quite a new development - now, everyone wants to know you, everyone wants to know everything about you. And you can build a following that way. In a way, it's a good thing if you want to create a buzz around yourself.

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

I'm not big on looking up myself. I don't get Google alerts, and I don't look on blogs.

The problem most people make with their media presence is they're trying to craft a media presence as opposed to just consistently publishing who they are.

I swear on everything holy I do not know what's on the Internet about me.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.

I had a blog where I tried to be transparent while giving away nothing. I tweeted and Facebooked badly. As a writer, your 'voice' is your calling card, yet my voice was becoming indistinguishable from billions of other voices.

I've been told by many people that if I had a Twitter account, I would be making five hundred thousand dollars more a year.