Robert Scoble Quotes

I don't read my own press, so I don't know what's being reported on a daily basis - I only hear about things when they reach a sort of Def-Con status, and my publicist calls me because we have to do some damage control.

Negative publicity makes people forget your best times.

What's sort of interesting about the whole public relations disaster that is the Net, in some ways, is that the fundamentals are really good.

I'm kind of the crisis communications person at 'SNL.' If there are fires to put out, they try and find me.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

In fighting scandal, the key is not to overreact.

I've never seen a publicist that could protect me from things, protect anyone from what's going on out there.

Never worry about bad press: All that matters is if they spell your name right.

I operate under the theory that all publicity is good publicity, and then, if that theory doesn't work, you just say that any newspaper article ends up on the bottom of the parrot cage. But, of course, you can't line a parrot cage with Internet bloggers, can you?

I hate dealing with the press. But I think it is a necessary evil.

My theory on smear pieces is try and win 'em over.

I was never one to run away from trouble - I intend to continue to fight my corner and try to redeem our reputation in some way. It's very difficult when you see the PR campaign that Anglo have built up against us. A lot of the media would be very anti-Quinn and have fallen hook, line and sinker for the Anglo story where they are the good guys.

You can understand why good publicists go on to run distribution companies: because the creativity involved is complex and nuanced.

In public relations, you live with the reality that not every disaster can be made to look like a misunderstood triumph.

A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.

I believe, with the media, you must answer every question in some way. And in very, very, touchy situations, we must answer every question again and again.

The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy.

Negative press is always going to come out.

If an artist is going through a lot of bad publicity, I don't want to ask them about that. If they want to talk about it, I'll make them comfortable enough where they can bring that up on their own. Not only do I want them to feel comfortable, I want them to come back.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

It will be the mistake of your life if you go into print in your own defence [sic]. Your denial will reach a new set of people andstart them to talking, while the ones who read the original charges will never see the refutation of them.

I've seen lawyers who don't represent me and spokespeople who do not know me speaking for me. These characters always seem to surface with dreadful allegations just as another project, an album, a video is being released.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.

In an era of instant communication, a flaw or non-perfect product creates immediate bad buzz.