Troy Carter Quotes

I don't really think anything Microsoft does puts pressure on Apple.

'Raw' wants to be the better brand; 'SmackDown' wants to be the better brand. A bunch of alphas on both brands.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

It's hard to build a brand, competitively, and tell people what you do as well.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

In advertising not to be different is virtually suicidal.

I don't think I have to combat Airbnb. It is like comparing Tiffany to a shop that sells things for one dollar.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

In advertising, not to be different is virtual suicide.

It's important for people to have freedom to use whatever product they want. We have no problems with other people using other apps, so long as they keep using 'WhatsApp'.

One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

At HSN, the experience we create are a significant point of differentiation.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

McDonald's doesn't suck. It's just not Wendy's. Wendy, she's much prettier than Ronald McDonald.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

Gap has always been about color, and we let a lot of competitors take that space from us.

When I was on SmackDown, there wasn't really competition against Raw in our locker room. It was more about how we could build the brand as a whole, not so much against Raw. I think that drove us to show what our women could do.

I'll say it this way: AMD is a company that generates very strong opinions. There are some people who really like us and are really rooting for us. And then there are some people who say we'll never be able to compete against some of our bigger competitors.